"Bus with us" - to the top in Singapore

Their company logo shows a yellow bus filled with happy first graders. The successful bus entrepreneurs are aged 15 and were beaming with joy when they received the first prize at the Asian business@school Finals in Singapore on October 27.

The winning team

Eryn Chan, Jeannette Chua, Heather Lee, Rachel Lee, Cheryl Lim, and Karina Lo from Singapore Chinese Girls School were able to both charm and impress the business judges with their sound financials and innovative idea. They want to be "first movers" to cooperate with bus companies in Singapore to ferry primary school children to and from enrichment centers, schools and the students' homes. The six students observed the people close to them in order to come up with an interesting business idea. Their observation: Working parents find it increasingly inconvenient and impossible to ferry their primary school-going children to and from enrichment centers for tuition and other classes. "Bus with Us" wants to go into business and create a win-win-situation: matching the demand of parents with the ambition of transportation companies trying to maximize bus usage in otherwise free periods. This impressed the judges under the auspices of Kim Koh, partner and managing director in the Singapore office of The Boston Consulting Group (BCG).

The first Asian business Finals saw four impressive presentations by student teams from Anglo-Chinese School Singapore (Independent), Raffles Institution, Singapore Chinese Girls School, and Xinmin Secondary School. The innovative ideas presented ranged from rental art to a new generation of fitness centers up to landscape and garden design. The panel of judges therefore decided to award second prize to all other three teams and praised the students who had already won their school competition for their outstanding performance.

The finals took place at Anglo-Chinese School. Principal Dr. Ong Teck Chin and his team as well as Dr. Babette Claas, Director business@school, hosted an exceptional event. In the audience proud parents and classmates kept their fingers crossed. The teams' efforts were supported by BCG coaches such as Oliver Mosmann who had introduced the school initiative to Singapore. The company volunteers who had spent a lot of time with "their" students were proud the watch how the young people had gained knowledge and confidence in the past ten months.

The jury