Data privacy information

(Status of July11, 2017)

As initiator and operator of the educational initiative business@school, we are pleased at your interest in our online platform. The Boston Consulting Group (BCG) takes the protection of your private data very seriously. We would therefore like to inform you of the type of data we collect and how we use such data. BCG processes personal data under strict compliance with the German statutory provisions.

BCG commissions the licensor of this online platform—DigiOnline GmbH, Neusser Straße 93, 50670 Köln—with the hosting and administration of business@school. For this purpose, your personal data is disclosed to DigiOnline GmbH and processed as described in this data privacy information. DigiOnline GmbH has many years of experience in the development of web-based content management systems as well as communication, work, and learning platforms for the education sector and has committed to complying with the applicable data protection regulations.

A) General use of the web site

The following data privacy information applies to every user of this web site, regardless of whether or not the user is a registered member of business@school:

1. Collection, processing, and use of personal data

We collect, process, and use your personal data in line with legal requirements to allow the use of business@school and for the purposes for which you share the data, in particular for the purposes described in the following:

1.1 Provision of personal information by users

Our web site can in principle be used without provision of any personal data. However, in several areas of the platform, business@school gives you the opportunity to contact us by e-mail, make use of additional services, or present yourself or your project. The entry or publication of the required personal data (e.g., e-mail address, name, photographs, or indication of your age) is voluntary. We will use the personal data you provide exclusively for the respective individual purpose indicated (e.g., response to your inquiry).

1.2 Usage data, especially IP address

Usage data—including your IP address—refers to data that you do not actively provide but that is collected passively. When opening a web page, your IP address is automatically transmitted. Your IP address is required for the web page you request to be sent to and displayed on your computer. The same also applies to the use of business@school. We capture your IP address in anonymized form to compile usage statistics for the platform.

1.3 Cookies

Cookies are small files that serve for the exchange of information between computer programs and for temporary archiving of information. Most browsers automatically accept cookies. Cookies are stored in the respective browser of your computer for the duration of your visit to business@school. These are exclusively so-called session cookies that contain no personal information, so that your privacy remains protected. When you close the browser, the business@school cookies are also deleted. If you wish to view business@school without cookies, you can prevent the storage of cookies on your computer by selecting "block all cookies" in your browser.

1.4 Analysis services

We use the web analysis tool "Piwik" to continuously improve the services of business@school. Piwik is a so-called web analysis service. Piwik uses cookies, i.e., text files that are saved on your device and allow us to analyze usage of the website. For this purpose, the usage information generated by the cookie (including your abbreviated IP address) is transmitted to our server and saved for usage analysis purposes, which helps us to optimize our website. The IP address is immediately anonymized in this process so that you as a user remain anonymous to us. We use this data only for a limited period of six months. The information generated by the cookie about your use of our website will not be disclosed to third parties. You can prevent the use of cookies through a corresponding setting in your browser software. However, in that case you may not be able to fully use all the functions of this website. If you disagree with the storage and analysis of the data from your visit, you can object to such storage and use with the click of a mouse at any time in the following. In that case, a so-called opt-out cookie is saved in your browser that ensures that Piwik does not collect any session data. Please note: If you delete your cookies, this will also delete the opt-out cookie, and you may have to activate it again manually.

For more information on the Piwik analysis tool, go to:

1.5 Subscription to the newsletter

You must provide your e-mail address to subscribe to our newsletter. Unless you have provided your e-mail address for other purposes in the context of business@school, BCG will save this e-mail address solely for the purpose of sending the newsletter. When you unsubscribe from the newsletter, your e-mail address will be automatically deleted from the newsletter mailing list.

2. Disclosure of personal data

Except where required to provide and perform the functions of business@school as described in this data protection information, we will not disclose your personal data to third parties without your consent. Collection of personal data and transmission thereof to government institutions and authorities entitled to receive such data, as well as to holders of intellectual property rights, shall occur only in the context of the relevant laws and regulations, or insofar as we are required to do so by judicial decision. The applicable regulation is the legal authority to disclose information provided for in the German Teleservices Act §14 para. 2 and §15 para. 5 sentence 4.

3. Provision, amendment, and deletion of personal data

You are entitled to receive information on the data you provide to us and information about you that we save. You have a legal right to the correction, deletion, and blocking of your personal data. If you should wish to do so, please send an e-mail to the e-mail address provided at the end of this data protection information or contact the indicated mailing address. Upon termination of your membership, all personal data—including the required information provided during registration and voluntary information provided in your profile—will be deleted.

B) Use of the web site as a member of business@school

If you register with business@school to become a member of business@school, the following additional data protection information will apply to you:

1. Registration as a member of business@school

The use of business@school is in principle permitted only to individuals age 18 or older. Minors who wish to use business@school require the consent of a legal guardian.

2. Collection, processing, and use of members' personal data

2.1 Required information

In order to allow you to use the services of business@school, we collect, process, and use the required information necessary for registration and participation:

  • First and last name
  • Birthday (students)
  • Gender
  • Grade of students participating in b@s (students)
  • School name
  • Postal code, city/town and country (students)
  • Mobile number (students)
  • External e-mail address.

You can amend or supplement this information at any time under "Profile" in the "My b@s" area.

2.2 Voluntary information

Besides the required information, as a member of business@school you have the option of providing additional information on a purely voluntary basis to enable other members to get to know you better, socialize, and exchange thoughts. Voluntary information comprises any data included under "Profile" other than the required information. We use this information only in the context of the intended purpose of this agreement. You can amend or supplement your voluntary information at any time in the "My b@s" area.

2.3 Personal profile

Your information collected during the registration with business@school is automatically transferred to your profile in the "My b@s" area. You may include a photograph of yourself in your profile. Your profile will be visible to other members of business@school. In the member lists of business@school and in the sections of the online portal in which you have authored contributions, a profile icon will appear next to your permanently visible user name as contribution author. The profile icon opens by clicking and provides the following personal information, insofar as you have provided or linked to it:

  • First and last name
  • Birthday (students)
  • Gender
  • School name
  • Grade of students participating in b@s (students)
  • Postal code and city/town (students)
  • Country
  • Phone (teachers) and mobile number
  • External e-mail address
  • University (and city) (students)
  • Studies/education (students)

The information you provide in your profile may be amended, supplemented, or deleted at any time.

2.4 business@school e-mail address

Participants in business@school will be assigned a business@school e-mail address. The e-mail address you are assigned by business@school is based on the user name you provide during registration. An additional element of the e-mail address indicates your type of membership:

  • Teachers receive the name of their school as e-mail address addition.
  • As of 2007, students receive the e-mail address "student" with indication of the year in which they participated in a business@school competition.
  • Former students who took part in a business@school competition before 2007 receive the addition "alumni".

Other business@school members can find your business@school e-mail address e.g. in the respective member lists on business@school and in your profile. We will use the business@school address to provide you with current information on business@school as well as all project participants for collaboration during the project year.

2.5 Quick messenger service

business@school provides its members with a quick messenger service to allow members to exchange messages (QuickMessages) among each other. These messages are in principle not saved in the system. If a QuickMessage is sent to a user who is offline, it will be saved for a maximum of 28 days in an attempt to deliver it. At the next login during this period, the user will receive the QuickMessage, which will then be deleted from the system. If the user does not log in during the 28-day period, the QuickMessage will be deleted without having been delivered to the recipient.

2.6 Information in the publicly accessible section

In the context of the competition, the following information of the students participating in business@school in particular will be published, provided that a separate informed consent form has been obtained: name, age, attended school, name and description of business idea, and photographs. This information is publicly accessible in various areas of business@school (e.g., in the areas "Events" and "Press").

2.7 Usage data

In the course of your activities at business@school, the following data will be collected:

  • User name (login name)
  • First and last name, date of account creation
  • Storage space used in the mail service and file storage functions, as well as membership in institutions, etc.
  • All participants may use their external e-mail address instead of their business@school e-mail address as an alternative login (alias).

This usage data will be saved until you delete your user account. We process and use the usage data exclusively to allow the use of business@school, unless you have separately authorized us otherwise.

2.8 Career

You may apply for a position with BCG electronically. We will of course use your information exclusively for the purposes of processing your application and will not disclose it to third parties. Please note that access-restricted transmission is not provided for e-mails sent unencrypted.

C) Contact

Should you have any questions about our data privacy information and the use of your personal data, please contact us directly:

Dr. Stephan Thiel
The Boston Consulting Group GmbH
Ludwigstraße 21
80539 München
Tel.: +49 89 231740
Fax: +49 89 2606698


For general questions: Send e-mail