Cream stick for more safety while sunbathing wins business@school 2012 European Finals

A biodegradable disposable rain cape, a cream stick for more safety while sunbathing, and a service company that brokers empty shop windows as advertising space: After an exciting final round, the student team from Walahfrid-Strabo-Gymnasium in Rheinstetten was able to prevail against two other teams and convinced the judges of prominent business representatives with its business idea, "Sodesy."

"Sodesy"—the winning team of the business@school 2012 European Finals

Sodesy is a cream stick that is applied as a spot on the skin, for example on the forearm, and is then covered with conventional sunscreen. As the sunscreen loses effectiveness over time, the direct ultraviolet radiation makes Sodesy visible and shows the user when it is time to apply more sunscreen. For their idea, the successful young entrepreneurs Tim Trumler (17), Fabian Czanderle (17), Simon Schröder (17), and Philip Wesserling (17) were named the winners of the business@school 2012 European Finals on June 18 before more than 200 guests and accompanying fans.

The panel's decision was ultimately based on the overall performance: an outstanding idea with high market potential, the launch in a test market in southern Germany, a very well prepared concept with a step-by-step business plan, and convincing responses to the panel's questions. As the main prize, the Sodesy team won a two-week paid internship at BCG. In addition, they were invited to visit Ford-Werke GmbH's test track in Lommel, Belgium, including travel and accommodations.

Second place for "EcoCape" from Berlin, third for "DIE FENSTERGANGSTER" from Torgelow
Besides the team from Rheinstetten, four students from Canisius-Kolleg in Berlin-Tiergarten impressed the panel of judges with their eco-friendly and at the same time useful business idea: With their product "EcoCape," a biodegradable disposable rain cape, they won second place in the European Finals. As a special prize, the student team won an outing to business@school's partner company Deutsche Lufthansa AG: The silver medalists will fly to Frankfurt, where they will get a glimpse behind the scenes of the airline. Third place went to a student team from the boarding school Schloss Torgelow in Torgelow am See for a service idea. As "DIE FENSTERGANGSTER," the students act as brokers for empty shop windows that can be used as advertising space. The service company connects owners of shop windows that are empty due to, for example, renovations or a change of tenants, with retailers looking for advertising space that can be designed creatively. For the team from Torgelow am See, business@school partner company Deutsche Bahn AG donated a two-day trip to Paris with accommodations and a ride in the ICE/TGV of the German-French high-speed rail, including a glimpse behind the scenes.

The business experts on the panel of judges, which included Matthias Malessa, Chief Human Resources Officer at adidas AG, Albert Reicherzer, Head of Human Resources at Commerzbank AG, Dr. Karl-Rudolf Rupprecht, Head of Operations at Lufthansa Cargo AG, and Dr. Bettina Volkens, Head of People Development Group and Group Executives at DB Mobility Logistics AG, were impressed by the product ideas, the professionally prepared business plans, and the confident presentations, and advised the student teams to continue pursuing their business ideas.

In the evening, the teams jointly celebrated the end of an eventful school year in which they learned and experienced a lot. All participants in the 14th year of business@school will take home memories of exciting months and can be proud of themselves and their achievements.