How it all started
In 1998/1999 everything started very small. The only two participating schools, the Thomas Morus Gymnasium in Daun and the Carl Friedrich Gauß Gymnasium in Hockenheim, learned about large, small and medium-sized companies.
All of the teams had impressively realizable and well-thought-out business ideas. Whether with competitor analyses or advertising concepts, they proved their skills again and again.
The highlight of the one-year project was the development and presentation of a business idea. Teams of five to six students and one teacher set out to look for market gaps and come up with new business ideas, working under the strictest secrecy. And in fact, the ideas they came up were all very different.
The winner: Service 4U
Dr. Mehrländer, State Secretary of Economics in Baden-Württemberg, at the award ceremony
The winning team from the Carl Friedrich Gauß Gymnasium convinced the judges with a long-overdue idea:
"Many people in Germany have homes with gardens, but often don’t have the time or desire to do the routine work that has to be done. What Germany needs is a well-known company that offers these services in a flexible, friendly way and at an affordable price. Our company Service 4U plans to change this situation!" declared the team. They created a complete company identity, including visually, all the way from the logo to the uniform (in eye-catching orange).
A few examples of other business ideas in 1998/1999
- Happy Nappy
A collection service for reusable cloth diapers
An Internet auction house enabling regional auctions
An agency providing specialized knowledge on etiquette and manners in other cultures, with the goal of improving intercultural business relations
A pet funeral home. The basis for the business idea was research on similar offers that had been successful the U.S., in addition to an evaluation of locations across Germany
An innovative communications company offering a comprehensive range of Internet services for business associations and medium-size enterprises, entering the market as a small stock company
An e-commerce-shopping mall and service provider for smaller trend shops