Landesgymnasium Schwäbisch Gmünd Says No to Cavities

"I was certain that I brush my teeth thoroughly and correctly, but at my last dentist's appointment, the doctor found a cavity. I was very surprised. So we set out to find a solution—and we came up with SOFRA, a series of dental care products that reveal plaque." This is the scenario with which the team from the Landesgymnasium Schwäbisch Gmünd introduced its business idea, SOFRA—and won the German business@school finals in Munich.

The winning team

On the evening of the finals, the team spokeswoman Sophia Belser (16) and her teammates Clemens Hieber (17), Joshua Kraft (16), Frederic Kuhwald (16), Annabel Edle von Schickh (16), Jonas Schlegel (16), and Julika Schmitz (17) convinced the high-caliber panel of judges with their idea. The team also responded perfectly to critical questions such as "Is your production flexible enough to produce 6,000 units instead of 600?" "Did you estimate your personnel costs correctly?" "Can you really see all the sides of a tooth?" or "Aren't you afraid that your idea could be imitated?" and thus secured the title. As a special prize, Dr. Christian Wegner, member of the panel of judges and Executive Board Member responsible for Digital & Adjacent, Media & Entertainment at ProSiebenSat.1 Media SE, invited the team to attend the recordings of "The Voice of Germany." The team is supported by its teachers, Robert Bauer and Michael Dausch, as well as its coach, Volker Schmitt-Kordes (BW-Bank).

Second place goes to Gymnasium Ohmoor in Hamburg
The team from Gymnasium Ohmoor in Hamburg also made it to the main round of the finals with its business idea ChoclADD—a chocolate bar with supplements, not just for pregnant women. Annika Dallmer-Zerbe (17), team spokesman Tom Hinzmann (17), Elena Kattein (17), Lucas Schreiber (17), Torben von See (17), and Judith Seyer (16) impressed the judges with their well-thought out business idea. "A very clear, well-rounded presentation," said Dr. Bettina Volkens, member of the panel of judges and Head of HR & Legal Affairs at Deutsche Lufthansa AG. "We were very impressed with your facts and figures. And we think there is still a lot of potential—you can expand your product range well with other supplements!" As a special prize, Dr. Volkens invited the team to a special day at Lufthansa, including not just the flight to Frankfurt, but also an in-depth look behind the scenes of the airline. The team is supported by its teacher, Sven von der Heyde and coaches Frank Kulick (Commerzbank AG) and Thomas Arendt (Lufthansa Technik).

Third place goes to Hesse
The team from the boarding school Schloss Hansenberg, consisting of Leo Buchner, Elena Grobecker, team spokesman Jan Reus, Maik Ritschel, Annika Simon, and Paul Zenker (all 17 years old), impressed the judges with its social entrepreneurship idea, CommuniCare. "You have completely convinced us with your passion and enthusiasm! And you also presented yourselves very authentically as a team, with good skill matching," praised Daniel Reitz, member of the panel of judges and PD Finance Analyst at Ford-Werke GmbH, who presented the team with its special prize, an invitation to the Ford test track in Lommel, Belgium. The team is supported by its teacher Paul Rauh and coaches Annette Kämpf-Dern (Hamburg University of Applied Sciences) and Joachim Dietsch (Oracle).

After the finals, the students, teachers, coaches, and parents celebrated together. It was an altogether successful event—a big thank-you to all of our teams, teachers, and coaches. You and your great enthusiasm are what brings business@school to life!

The Panel of judges