The Advisory Board


The members of the Advisory Board work hard together to develop the project further and to pass on their long professional experience. The Advisory Board is comprised of representatives from business and the initiator Boston Consulting Group and schools participating in business@school.

The Advisory Board (in alphabetical order)

Karl-Bernd Burbach, project leader teacher, Erzbischöfliche Liebfrauenschule, Cologne

"business@school is a very good way for young people to develop the skills they need for digital technology: Analysis and reflection, searching and processing, solving problems, and communicating and working in a team. Finally, they create something that's all their own. Coaches from companies, as outside experts, make sustainable, practical business instruction possible at schools. Business and school come together here in partnership of equals."

Andreas Dinger, Partner und Managing Director, Boston Consulting Group

"That education will become digital is a fact. Having good digital infrastructure at schools and expanded training for teachers are key prerequisites for this. But it is even more important to have a comprehensive educational concept. The key questions are: How will teachers teach and our children learn in the future? What do didactic principles have to look like so they can be included in the curriculum, integrated in school and classroom concepts by teachers, and implemented?"

Sabine Eckhardt, Chief Commercial Officer, ProSiebenSat.1 Media SE

"To successfully develop their own business idea, the students have to do the same thing in business@school as our employees: They have to keep up with the times and be attuned to the preferences and demands of the people around them. Only if they pick up on these trends can they adapt an existing product to a specific target group as a 'me-too' idea or create a completely new product. Because something that is a big hit today can already be out again tomorrow. Standstill is the enemy of progress."

Dr. Benjamin Grosch, Partner and Managing Director, Boston Consulting Group

"Students today live their lives fully digitally. Digital learning methods open up entirely new opportunities—for individual learning, creative techniques, learning to prioritize and work in teams, and exploring and developing one's talents. How can we use these methods at our schools, too?"

Dr. Stefan Gross-Selbeck, Managing Director, BCG Digital Ventures

"The topic of start-up founding is one I care very deeply about. I personally work with a lot of young companies and start-ups, and the collaboration with young people, who are socialized much differently today—keyword digital media—is very inspiring to me. I am convinced that we all will benefit if we do more to promote the start-up spirit and entrepreneurship. That involves starting to teach self-initiative, responsibility, and business knowledge early on, ideally already in school. And when we look at successful business@school alumni, we can see: A good grasp of business concepts is the key to realizing one's own business idea."

Dr. Rainer Hillebrand, Vice Chairman of the Executive Board, Otto Group

"Digitalization will influence nearly every company's business processes, whether in logistics, production, or sales. But not all companies perform on the same level. For instance, one basic prerequisite for sales is understanding exactly what customers want and how to reach them. An excellent feel for trends is important. Only with this knowledge can you build a successful business platform. In business@school, students develop an eye for apparent 'details' like this early on."

Carsten Kratz, Senior Partner and Head of the Management Team for Germany & Austria, Boston Consulting Group

"Digitalization is changing the world and our daily lives faster than ever, and digital education is now firmly a part of all of phases of life. This change has arrived at schools, too. To keep the focus on people, people are going to need new skills, such as the ability to filter out and analyze the relevant information in the flood of available data. This is just as important for a self-sufficient start in the world after school as a solid grasp of business is. Both of these aspects are central to business@school."


"Now more than ever, cooperation is the key to success in our modern working world. business@school provides a creative setting for the collaboration between schools and companies, between students and business experts. That brings together the best of both worlds. Everyone involved benefits from expanding their horizons—for instance, on issues of data security and questions like: What do I have to keep in mind as a student or teacher when using digital media in school? Where and for how long will my data from digital assignments be stored at the school? How can I safely navigate social networks?"

Ute Wolf, Head of Corporate Finance, Evonik Industries AG

"In business@school, students have the opportunity to learn business basics hands-on and to find out how companies work. All sides learn from one another: The kids learn from the experience of their coaches, and our employees learn from making complex topics understandable for the kids. Teachers get to see how the work world of the future will look for their students. And the early investment in business know-how pays off, as young people get a feeling for how innovation can improve existing products or processes and where gaps can be filled with new ones. These are skills needed by both entrepreneurs and employees."

Dr. Babette Claas

Dr. Babette Claas
Phone: +49 (0)89 2317-4550
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Each year, around 1,500 senior high school students at 90 schools in Germany, Austria, Italy, Switzerland, and the United States participate in business@school. They are supported by their teachers as well as some 500 volunteers from the more than 20 partner companies and BCG.