The Advisory Board
The members of the Advisory Board work hard together to develop the project further and to pass on their long professional experience. The Advisory Board is comprised of representatives from business and the initiator Boston Consulting Group and schools participating in business@school.
Karl-Bernd Burbach, project leader teacher, Erzbischöfliche Liebfrauenschule, Cologne
"business@school is a very good way for young people to develop the skills they need for digital technology: Analysis and reflection, searching and processing, solving problems, and communicating and working in a team. Finally, they create something that's all their own. Coaches from companies, as outside experts, make sustainable, practical business instruction possible at schools. Business and school come together here in partnership of equals."
Andreas Dinger, Managing Director and Senior Partner, Boston Consulting Group
"That education will become digital is a fact. Having good digital infrastructure at schools and expanded training for teachers are key prerequisites for this. But it is even more important to have a comprehensive educational concept. The key questions are: How will teachers teach and our children learn in the future? What do didactic principles have to look like so they can be included in the curriculum, integrated in school and classroom concepts by teachers, and implemented?"
Sabine Eckhardt, Chief Executive Officer Central Europe, Jones Lang LaSalle SE
"To successfully develop their own business idea, the students have to do the same thing in business@school as our employees: They have to keep up with the times and be attuned to the preferences and demands of the people around them. Only if they pick up on these trends can they adapt an existing product to a specific target group as a 'me-too' idea or create a completely new product. Because something that is a big hit today can already be out again tomorrow. Standstill is the enemy of progress."
Jochen Engert, Founder and CEO, FlixMobility GmbH
“As a co-founder of FlixBus, it is very important to me to share the experiences I made while building a company with young people. I am convinced that it is extremely important for society and business to encourage start-up founding and entrepreneurship. That involves starting to teach self-initiative, responsibility, and business knowledge early on, ideally already in school. And when we look at successful business@school alumni, we can see: Business knowledge is a key success factor in realizing one’s own business idea.”
Christina Foerster, Member of the Executive Board, Customer, IT & Corporate Responsibility, Deutsche Lufthansa AG
"In the digital and networked work world, it's our responsibility to prepare upcoming generations for the challenges they will face. Often, the soft skills you need to lead decentralized, intercultural teams are underestimated. At the Lufthansa Group, we make sure our managers have the soft skills they need, in addition to their technical and functional skills, which enables them to bring together diverse teams over great distances. From my experience as a coach for business@school, I know the program is focusing on the right things."
Dr. Benjamin Grosch, Managing Director and Senior Partner, Boston Consulting Group
"Students today live their lives fully digitally. Digital learning methods open up entirely new opportunities—for individual learning, creative techniques, learning to prioritize and work in teams, and exploring and developing one's talents. How can we use these methods at our schools, too?"
Dr. Rainer Hillebrand, former Vice Chairman of the Executive Board, Otto Group
"Digitalization will influence nearly every company's business processes, whether in logistics, production, or sales. But not all companies perform on the same level. For instance, one basic prerequisite for sales is understanding exactly what customers want and how to reach them. An excellent feel for trends is important. Only with this knowledge can you build a successful business platform. In business@school, students develop an eye for apparent 'details' like this early on."
Corinna Schittenhelm, Member of the Executive Board and Chief Human Resources Officer, Schaeffler AG
"As a judge, I got to know some of the impressive young people taking part in the business@school competition with their own business ideas—and I'm enthused! This educational initiative is much more than a competition for the best business plan. It gives kids a chance to dive into business topics for an entire year and a basic grasp of how business works, with questions like 'How does a company work?', 'What can business do, and how do we all benefit?' In our often conventional school system, business@school provides a space for creativity and new ways to learn and teach. I'm so glad to see this!"
Jens Uhlendorf, Partner, HOGAN LOVELLS INTERNATIONAL LLP
"Now more than ever, cooperation is the key to success in our modern working world. business@school provides a creative setting for the collaboration between schools and companies, between students and business experts. That brings together the best of both worlds. Everyone involved benefits from expanding their horizons—for instance, on issues of data security and questions like: What do I have to keep in mind as a student or teacher when using digital media in school? Where and for how long will my data from digital assignments be stored at the school? How can I safely navigate social networks?"
Ute Wolf, Head of Corporate Finance, Evonik Industries AG
"In business@school, students have the opportunity to learn business basics hands-on and to find out how companies work. All sides learn from one another: The kids learn from the experience of their coaches, and our employees learn from making complex topics understandable for the kids. Teachers get to see how the work world of the future will look for their students. And the early investment in business know-how pays off, as young people get a feeling for how innovation can improve existing products or processes and where gaps can be filled with new ones. These are skills needed by both entrepreneurs and employees."