The idea

What is business@school? How does business work? And why is business education already important for students? Each year, more than 1,000 students go on a research journey. They learn basic business concepts and speak with company founders and experts in their field to understand how business works, what it can accomplish, and how we all benefit from it. In the process, the young participants also undergo a significant personal development and present their own business idea at the end of the school year. Note: This film is in German.

When the management consulting firm Boston Consulting Group (BCG) launched the educational initiative business@school in 1998, the Conference of Education Ministers had only just decided to conduct the first PISA study. But even then, BCG's top executives were committed to getting better business education into schools as an important component of a self-determined life. But soft skills like teamwork, time management, or presentation skills also prepare the students for college, vocational training, or their future career.