"EasyGreen"—a complete urban gardening package supported by an app

"There are so many small balconies in Milan—but they don't have much green." It doesn't have to be that way. "EasyGreen" brings the concept of urban gardening to the balcony. Using seasonal seed kits and instructions by app, city dwellers can plant their own little garden. The idea earned the team from the German School of Milan first place at the business@school International Finals in Vienna.

With their urban gardening concept "EasyGreen," the team from the German School of Milan—Rebecca Brambilla (17), Niklas Weinstok (16), Alessandro Legnani (16), Letizia Marocchino (16), Beatrice Romeo (16), Federico Reiter (16), and team spokesperson Leonardo Strada (17)—won the International Finals held this year at the Theresianum in Vienna. The seven students were thus able to bring home the German School of Milan's second first-place win. As Federico told, the inspiration for the idea came "One day, [when] I was out on our balcony and thought, Gosh, it looks kind of bare out here. A few plants would sure be nice."

With their idea, the team rides the two current megatrends of healthy foods and sustainability. Customers receive a different seed kit for each season—in spring, for instance, it includes peas, lettuce, spring onions, nasturtiums, bell peppers, and chives. With added support from tutorials and instructions by app, even plant lovers who lack a green thumb are soon able to harvest their own vegetables and herbs. 

The team members, dressed in white t-shirts sporting the "EasyGreen" logo, launched their presentation with a brief product video—an effective and appealing start, the judges found. The team then scored with a well-structured market analysis, but also by thinking big: In addition to the classic product, their idea includes video tutorials, gardening equipment, and other options for growth.

Teams from Vienna and Pogradec make three second-place winners

Besides the winning team from Milan, the other teams in the main round also impressed the judges with their English-language presentations. Second place was awarded to two teams from Vienna and one from Pogradec.

  • The team from the Döblinger Gymnasium in Vienna presented a test kit for date rape drugs, "SecretSafety." This idea, from Anna Walther (16), Moritz Mitterlehner (16), Sarah Dornhofer (15), and team spokesperson Margaritha Wanker (16), employs a drinking straw as a dropper for testing fluid. The judges were particularly impressed by the direct marketing concept for the students' peer group.
  • The team from the Theresianum in Vienna presented "StrapWear," a halter with a bag made of recycled seat belts for people on crutches. With it, Shayan Shams (17), Niko Brodey (17), Paul Brandstetter (16), and team spokesperson Jakob Wolfram (17) hope to simplify the lives of older people in particular. They have already entered into a promising partnership to do just that, winning the judges' praise.
  • Marina Koti (17), Hemba Hyke (16), Antonio Bozda (17), and spokesperson Llazar Shkurti (17) from the Muharrem Collaku High School in Pogradec, Albania, presented "VisionaryBee": Skin care products with beeswax and honey and no artificial preservatives. The formulas originated in an Albanian family tradition. In their presentation, the team demonstrated a comprehensive overview of distribution channels and a well-considered competitive analysis.
 
 
 
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Karolina Huber
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